An Abuja-based media communications company, CBD MediaEdge Limited, has announced that it is going to conduct a survey on newspaper readership behavioural pattern in Nigeria.
In a statement on Wednesday, the Chief Executive of the company, Isiaq Ajibola, said that the survey will focus on internet incursion by readers in the last five years even as he called on members of the public to participate in the survey tagged: “Offline Vs Online Media: How will it End?”
He said that the objective of the study is to understand the depth of migration into the online platform and the impact it had had on news production and consumption overtime.
“The global view on this matter is that the omnipresent nature of online news has continued to shape the way readers behave in news consumption and assimilation. Moreso that news are now more intrusive and accessed online through different handheld devices.
“Social media platforms like Facebook, Twitter, WhatsApp, etc are considered to be particularly engaging, interactive and have become a veritable means of Information dissemination in corporate organizations and between individuals.”
Ajibola said that there are purists who believed that newspapers in their hard copies form would continue to exist for a long time to come, if only because newspaper had kept an unassailable track record in news reliability and credibility, adding that the study is to understand the specific trend, pattern, depth and other important variables in the different variants of behaviour on the subject.
“The survey will be based on online and direct questionnaire approach and administered to a fairly large population. The survey will cut across all strata of the society with special focus on critical stakeholders such as media professionals, lawmakers, businessmen, lawyers, labour, academia, political parties, women and youth organizations.” [myad]
