Also, two subsidiaries of the Conglomerate, Dangote Cement Plc and Dangote Sugar Refinery Plc received awards of the renowned Marketing Edge magazine’s Brands of the Decade.
A statement by Timilehin Oyedare, in the Digital Communications, Corporate Communications department said that while the EMEA awards were given by the Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the Brand of the Decade for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night themed: “Technological explosion in the digital Age – Imperatives for the marketing communications industry”, which held in Lagos.
Speaking at the event, Publisher/CEO of Marketing Edge Publications, John Ajayi, described this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).
While eulogising the management of Dangote Group for the business strategy that has helped in positioning the brand well ahead of others in the industry, he explained that the award event was organised to “celebrate the best and brightest brands”
According to him, the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories, adding that the recognised brands are brands that “continue to make the Nigerian consumers happy and satisfied”.
The Marketing Edge publisher, gave the business trajectory of the past 19 years, and commended the various winners and their managements for their roles in making Nigeria proud, citing an instance of how Dangote Cement and Dangote Sugar have made Nigeria self-sufficient in cement and sugar production.
Responding, the Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), Anthony Chiejina, said that the Group’s brand remains at the forefront of African enterprise and that the brand, since inception, has touched the lives of many by providing their basic needs.
Meanwhile, the Dangote Group is making waves at the 17th Abuja International Trade Fair (AITF), with over 300 corporate exhibitors participating.
The 17th trade fair is scheduled to hold between today, September 30 and October 9, at Abuja Chamber of Commerce and Industry, Abuja International Trade Fair Complex.
The Dangote Group’s Executive Director of Government and Strategic Relations, Engr. Mansur Ahmed said the partnership with ACCI offers the company the opportunity to display its numerous innovative products while contributing its quota to the Nigerian economy through Trade Fairs and expos.
He said that the President of the Group, Alhaji Aliko Dangote is passionate about developing the Nigerian economy, exporting made-in-Nigerian goods, earning foreign exchange, and creating jobs for the populace. Engr Ahmed said the company is desirous of entering into any strategic partnership that will set the country on the path of rapid growth and development.
