Union Bank of Nigeria Plc (Union Bank) has unveiled a new brand identity.
The refreshed brand which was unveiled at a launch event in Onikan Stadium, Lagos this week, is in line with Union Bank’s strategic ambition to become a highly respected provider of quality financial services in Nigeria.
Speaking at the unveiling of the new identity, the Chief Executive Officer and Managing Director of the Union Bank, Mr. Emeka Emuwa, said: “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”
Chairman of Union Bank, Senator Udoma Udo Udoma, said: “I am very proud of the strides the bank has made during my time as Chairman and I commend the Board, Management and Staff on their hard work over the years and I am sure the Bank continues to succeed as it embarks on a new phase with a refreshed brand identity.”
The highlight of the brand launch event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo.
Speaking about the new identity, Head of the Corporate Affairs and Corporate Communications, Ogochukwu Ekezie-Ekaidem said: “Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, we remains true to our brand proposition of simplicity. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue.
“We have also included patterns to infuse a contemporary feel to the overall identity.”
It will be recalled that since 2012, under the leadership of Emuwa, Union Bank has been rebuilding its banking business by redefining its business model, rebuilding its technology and physical infrastructure and re-engineering its work force.
During this time, Union Bank has rolled out a new banking platform, Oracle FlexcubeUBS
12.0, and launched Smarter Banking Centers, targeted at the technology savvy customers looking for convenient banking service.
The bank has also built a state of the art data center and a new Central Processing Center to streamline its branch operations and enhance customer service. [myad]
