Presidential candidate of All Progressives Congress (APC), General Muhammadu Buhari and Vice Presidential running-mate Professor Yemi Osinbajo are set to launch a personal, interactive message to young voters using the latest in digital technology known as Augmented Reality.
The new technology, according to a statement issued today by the Director of media and publicity of the APC Presidential Campaign Organisation, Garba Shehu is an election campaign method that will allow the candidates to speak directly to young voters on their smartphones.
Garba Shehu said that Augmented Reality is a cutting edge technology that brings “magic” to android smartphones and tabs.
According to him, the “Next for Nigeria” app is the first time this technology will be used in an election in Africa.
He explained that the candidates will record a special message to young voters after being processed into Augmented Reality, using graphics and animation. He said that it can be shared through a downloadable app.
“The technology provides a channel of expression for the young people of Nigeria, through which they can also voice their aspirations and hopes.
“The young peoples’ expression and voice regarding their decision for Nigeria’s future will be shared through these apps and distributed through popular social media channels such as Facebook, Twitter, Instagram and others.”
Garba Shehu said that the candidates had asked the campaign to find a way for them to speak directly to youth in a personal setting that also allowed feedback.
“They felt that speaking through rallies and TV, while standard campaign practice, does not show their seriousness in reaching out to the youth of Nigeria. This new technology was the perfect answer. We hope that young people will find this new technology an exciting and enjoyable experience.”
The “Next for Nigeria” app can be downloaded for smartphones athttps:play.google.com/store/apps/details?id=com.nigeria.nextnigeria The message is then activated by focusing the smartphone on a party logo, which will then trigger the technology. [myad]
