IT Expert, Nweke, Stresses Importance Of Web Strategy To Grow Online publishing
The Group Executive Editor (GEE) of ITREALMS Media group, Remmy Nweke has suggested to online publishers in Nigeria to have operational web analytical strategy to grow their businesses.
Speaking at the pre-conference business session of the 2023 annual conference of the Guild of Corporate Online Publishers (GOCOP) held at the Abuja during the week, Nweke said that by developing web analytical strategy, mediapreneurs under GOCOP will be propelling their websites for healthy growth.
According to Nweke, who spoke on ‘How to GROW your website: The Fundamentals’ at the per-conference session of the 7th annual conference of GOCOP, noted that such a growth strategy must include making out time to check the personal health of the strategists themselves, especially the chief executive officers.
This, he said, is imperative due to the level of stress and obvious distractions associated with managing a burgeoning media concern in this digital era.
He said that this is prerequisite to having a healthy website because health is wealth, with profitable return on investment as the bottom-line.
“Above all, make out time to check your personal health, which is prerequisite to checking your website healthiness; health is wealth,” he declared.
In developing growth scheme for their businesses, Nweke who also is the lead consulting strategist at ITREALMS, advised the online mediapreneurs to come up with two approach tools, which comprise strategic and technical components.
The strategic component, he said, would afford them to organize their websites to reflect business goals by ensuring they are aligned.
“That way, you could know what to measure going forward,” he said.
On the technical component, Nweke pointed out that it would enable them to examine everything from site architecture and page loading speeds to the quality of the user experience; all the moving parts contributing to your goals while supporting your specific customer digital footprint on a given website.
Nweke cited an instance of using the Google PageSpeed Insight (PSI) to deepen web analytics and search engine optimisation (SEO), underscoring that any anticipated growth must have a ‘GROW’ model alignment.
Stages of a ‘GROW’ model, he said revolves around the goal, realty, obstacles cum options and way forward.
“The goal is the end point, where the Publisher wants to be and must be clearly stated, so that when achieved its noticeable.”
On the reality, he said, is where the Publishers and or the websites are now, taking cognizance of what are the issues, the challenges, how far are they away from their goal?
“The obstacles stopping the Publishers/websites getting from where they are now to where they want to be, need to be properly identified as well as available options to find ways of dealing with them if they are to make progress and grow.
On the way forward, Nweke said it involves converting the options into actionable steps which will take the Publisher to anticipated goal built on commitment and willingness to advance further the growth.
In advancing the growth goal, publishers, he advised should do everything possible to make their websites more users, readers and search engine friendly.
He suggested in addition to establishing content authority, perfecting website technical SEO via multivariate testing in order to create a seamless mobile experience, by use of
Google PageSpeed Insights (PSI) which is a popular, but free tool that analyzes the page speed of a website on mobile and desktop devices.
Nweke canvassed for deployment of latest image compressor formats to improve website growth like the use of WebP created by Google since 2010 and AVIF developed by Alliance for Open Media, a non-profit organization since 2019 which translates to faster downloads and less data consumption.
WebP for instance, he said, makes online images less bulky by significantly reducing photo and graphic sizes, websites loading faster and giving users a better experience.
“WebP is estimated to reduce JPEG/PNG formats by 25-35% compression,” he asserted, reiterating that these are some of the things needed to be incorporated into the strategy for web analytics by online mediapreneurs, so as to grow their businesses.
Atiku’s Web Of Deceit, Unraveling The Truth Behind His Claims, By Osigwe Omo-Ikirodah
There’s a saying: “Egungun be careful na express you dey go,” which essentially warns individuals to tread cautiously, especially when embarking on a direct or potentially treacherous path. It’s a sage piece of advice, urging us to be mindful of our actions and decisions, for they may lead to unfavorable consequences.
Yesterday, former Vice President and serial presidential candidate, Atiku Abubakar, took center stage at a world press conference, where he embarked on a macabre dance reminiscent of the Egungun festival, a celebration where local masquerades showcase their intricate dance moves.
In typical fashion, Atiku seized the opportunity to massage his ego and make claims that were nothing short of deceptive, all in a bid to portray himself as a selfless patriot with the people’s interests at heart.
One of his eyebrow-raising statements was his revelation that in 2007, Bola Ahmed Tinubu, the political titan from Lagos, had offered him the chance to run for the presidency under the Action Congress of Nigeria (ACN) banner.
However, Atiku disclosed that Tinubu withdrew his support shortly after because Atiku refused to name him as his running mate. According to Atiku, this led Tinubu to throw his weight behind the late Umaru Musa Yar’Adua, the People’s Democratic Party (PDP) candidate at the time.
These claims, if not effectively countered, could take root, especially among the younger generation, often referred to as the “Sorosoke generation,” who might not be well-versed in the historical facts. However, Atiku’s narrative raises numerous questions.
In the not-so-distant past, Atiku sought refuge in the ACN, with Bola Tinubu as his political protector, during his skirmishes with Chief Olusegun Obasanjo. Given this history, it’s puzzling that Atiku would assert that he had the opportunity to make Tinubu his running mate and declined. This contradiction casts doubt on Atiku’s credibility.
Furthermore, we must address the significant role Bola Tinubu played within the ACN. It appears inconceivable that Atiku, who appeared indebted to Tinubu for his political comeback, would reject the opportunity to have Tinubu as his running mate.
This assertion loses even more credibility when we remember that Tinubu was offered the vice-presidential position by General Muhammadu Buhari in 2015 and declined, choosing Professor Osinbajo instead. This fact contradicts Atiku’s claims and casts serious doubt on their validity.
Atiku’s assertion that he persuaded Obasanjo not to manipulate the 2003 elections to wrest Lagos from Tinubu is another head-scratcher. The rift between Atiku and Obasanjo arose from Atiku’s audacious attempt to challenge Obasanjo’s presidency in 2003, a betrayal that left a lasting rift. How then could Atiku, who had once aspired to unseat Obasanjo, have held enough sway to prevent him from tampering with Lagos in 2003?
It is important to note that Bola Ahmed Tinubu has intentionally aspired for the presidency and was intelligent enough to recognise that serving as vice president may jeopardise that goal. Atiku, on the other hand, has been a serial presidential aspirant since 1993, holding the record for the most presidential bids in Nigeria, if not Africa or the globe.
Tinubu, often described as the “Last Man Standing” among the class of 1999 Governors, remains a potent political force with influence spread across the nation. Atiku’s claims may resonate with some, but they fail to hold water when subjected to scrutiny.
In conclusion, Atiku’s recent claims, when analyzed closely, reveal a web of contradictions and deceit. The warning, “Egungun be careful na express you dey go,” echoes loudly here, urging us to be vigilant and discerning when confronted with political narratives. Truth is our most valuable asset, and it’s our duty to safeguard it.
Osigwe Omo-Ikirodah is the Principal and CEO of Bush Radio Academy.